Why the World’s Smartest Cities are Relying on Location-Based GPS Data

Planning and developing smart cities is no easy task. That’s why today, the smartest cities rely on data. This GPS location-based data is transforming the planning, decision making and innovation of an increasing number of cities throughout the world.

City managers and planners are utilizing this information to get a highly granular view of what is happening in and around their cities. They are then able to develop deep and actionable insights into how residents and visitors are interacting with various urban locations. These insights drive decision-making, allowing cities to evolve and adapt their infrastructure, services and facilities to better match the needs of inhabitants.

Improving urban life using GPS data analysis is the latest innovation to be featured in the Future Insights Campaign series, presented by wealth management company Julius Baer. This series identifies the mega trends shaping our future and translates them into tangible investment themes, featuring innovative start-ups. 

As part of this campaign, Dan Gildoni, CEO & Co-founder of PlaceSense, explains the benefits GPS data is bringing to the development and management of smart cities:

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