Use Cases
Site Selection
Expand to ideal locations: Determine customers’ most popular places
Relocate unsuccessful stores: Detect the customer group overlap of close-by stores
Market Research
Forget about catchment estimates: Identify home and work areas of customers that actually visited a location
Identify best practices for any market: Benchmark the number of visitors against any competing store
Customized Marketing
Be the first to know about local trends: Identify shifts in your target audience’s shopping behavior
Address customers at the right place and time: Understand where customers go before and after visiting your store
