Data Privacy for Individuals

Protecting the privacy of smartphone users means protecting the privacy of all of us: Families, friends and colleagues.

How we protect your privacy

Crowd Statistics
Crowd Statistics:

Businesses only receive crowd-level statistics from us, e.g., 300,000 people visited this supermarket last month. If a place is rarely visited, we do not provide statistics for it.

Anonymous Insights
Anonymous Insights:

By aggregating personal data  to business insights, we ensure that individuals cannot be identified, even if a business combines our data insights with other data.

App Permissions
App Permissions:

Data will only be shared with us if you give your consent when you first open the app. As an official iAb vendor, PlaceSense values your right to choose who has access to your data and who doesn't. You can change permissions any time.

Device Level
Device Level:

Data we receive is associated only with your device ID, meaning we do not know your name, phone number or email. We have to collect the device ID in case a device owner wants to verify that we store data of this device.

Your privacy questions answered

We believe that privacy is not only about protecting people’s data, but also about transparent communication. Thus, we want you to know:

Where do we get location data from?

We receive location data from partner companies, which themselves receive the data from apps installed on mobile phones.

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Why do we use location data?

Anonymized location data help companies make smarter decisions, whether it is building new supermarkets where people need them most or offering sustainable mobility solutions in areas with high congestion.

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Do we use location data to target individuals with personal advertisement?

No. We have no interest in individualized advertising and we do not sell any information about you as an individual. We only help companies better understand groups of people without showing them ads on their smartphones.

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How can you prevent sharing your data with PlaceSense or other third parties?

When you first open an app, you will be prompted with a request to agree or disagree to the use of your location by the app. Please note that the app will only request this information when it uses your location. Apps that don't use your location, will not ask for your permission. The simplest way to avoid that data is shared with PlaceSense or any other company, is to disagree to this request.

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Your question was not answered?

Feel free to take a look at this privacy Q&A (called privacy notice) or contact us.