Use Cases
Marketing Customization
Offer dynamic pricing: Price billboard ads based on the number of people passing by
Show locations with high target audience fit: Present shopping interests of people passing your billboard
Catchment Analysis
Identify billboard spots with maximum reach: Understand typical customer journeys for people passing a billboard
Monitor attractiveness of different ad areas: Determine areas that many billboard passers-by come from and go to
Impact Measurement
Quantify the conversion rate of ads: Measure how many people pass your billboard and later visit your client’s stores
Perform A/B tests and get feedback within a week: Get weekly updates if leaflet promotions truly drive more consumers to your store
