HAMBURG, Germany–(BUSINESS WIRE)–PlaceSense and Senozon, two of Europe’s leading providers of location-based information, have formed a strategic partnership to empower corporate real estate, retail leaders and OOH advertising companies to choose, operate and market great locations in Germany, Austria and Switzerland.
“Our partnership with Senozon provides customers with a deep and comprehensive range of visitor data to generate actionable insights about any location”
The combination of accurate GPS data, provided by PlaceSense, with Senozon’s extensive mobility models powered by various data inputs such as fully anonymized and aggregated mobile phone data and transport networks, will deliver a complete suite of powerful, comprehensive, and multi-layered location-based intelligence to businesses.
The data provides deep insights into the physical world by understanding the people who interact with locations, while meeting the highest privacy standards. This will enable decision makers to choose great locations, evaluate property value, wisely mix tenants, benchmark against competitors, measure marketing and advertising activities, and more.